Motorola was set to launch the next generation of Moto X and Moto G phones, but wanted to tease the release with lightweight brand videos that could highlight the phones' most flattering features. So we concepted, wrote and shot four 15-second spots that could be used online and shortened for social. Each focuses on one key feature and benefit: 48-hour battery life, interchangable backs (color options), or waterproof technology.
"Weekend In" shows off the fun-loving benefits of Moto X's 48-hour battery life.
"Match My Mood" plays with pops of color to show how the Moto G can fit your style.
"OH Face" teases the redeeming qualities of Moto G's waterproof screen.
"Coffee Shop" portrays the mood before a first date, followed by the sigh of relief when you've met your Moto X match.
